luna
richmond






A quick brand sheet created during Spring 2024 for online publication Curator in a collaboration with the High School of Art + Design that, unfortunately, fell through.

Curator is a publication about creatives. It examines the impact of the creative industry on culture by speaking with artists, designers, educators, and others about their work. Their website puts it well: they “champion creativity as a force for inspiration and transformation.”

Thus, the brand should reflect that. I came up with the box motif. While that stays the same, the part of the logo that gets overlapped can change. The rest of the logo can be adapted to the style and identity of the highlighted artist. In other words, the brand shares the same enthusiasm for the subject as the publication itself.